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Case Studies Speaker Training

> Set Your Strategy

> Maximize Your Message

> Show As You Tell

> Practice, Practice, Practice

> Answer This!




Answer This!

Whether you're facing a friendly audience of fellow professionals, a hungry hoard of seasoned news reporters or a neighborhood group of angry citizens, you need to be ready.

As reporters, we "grilled" people just like you with tough questions.

Now, we'll get you primed and ready for battle.

Our client was The Vinyl Institute, a trade association that represents the leading manufacturers of vinyl products, who frequently have to answer tough questions from reporters, environmentalists and consumer watchdogs.

We prepared the Institute spokespeople for Q&A on their most controversial issues, like how plastics affect the environment -- by anticipating the questions, arming them with well-prepared answers and helping them deliver the answers with genuine confidence.

"I call 3D trainers because I believe in preparing for the worst case scenario, and it's proven to be an excellent strategy. They put us through rigorous preparation and practice. In the end, we're ready for anything."

                                                                          Allen Blakey
                      Director of Public Affairs,
The Vinyl Institute