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Our client, the American Occupational Therapy Association
(AOTA), faced a crisis of awareness.
Despite their members' important work, few people know
what occupational therapy is, or what occupational therapists
do.
3D's job: to produce a video for the Association's National
Conference that would allow occupational therapists and
their clients to explain what their practice is and how
it can change lives. A video that would grip, excite and
motivate its members, as well as inform the media and healthcare
decision-makers.
But great videos require great interviews.
We coached them to be passionate, articulate and interesting.
And we wove the words together with music and pictures
into a dramatic, compelling and visually beautiful video.
The result: AOTA's audience members
interrupted the five-minute video three times with cheers
and applause and ordered copies to take back home to
show in their communities.
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