A new survey by the American Gastroenterological
Association (AGA) (via a grant from the California Dried Plums
Board) finds that
81 million Americans suffer from chronic digestive problems – everything
from diarrhea to heartburn to ulcers. It’s an equal-opportunity
disease, affecting all ages and leading to more serious conditions
like obesity and cancers.
So the two organizations have teamed up to promote
good digestive health. A centerpiece of their national campaign
is the Core Score
Quiz. It’s a quick questionnaire that helps people assess
their “gut health” and recommends changes for better
digestive health.
Ketchum Public Relations developed a media campaign
to motivate people to take the Core Score Quiz and use the results
to improve
their digestive health. They hired 3D Communications to media train
obesity, digestive health and nutrition experts who serve as the
campaign spokespeople.
“Most people don’t realize how important it is to
take care of your digestive core, from the inside and out, so this
partnership is very exciting,” said Andrea Barish, Vice President
of the Food and Nutrition Practice at Ketchum Public Relations,
San Francisco. “We’ve reached more than 4 million people
with our messages, and that’s great news for digestive health.”
To take the Core Score Quiz go to:
www.gastro.org/corescore
-or-
www.californiadriedplums.org
<back
