At 3D we tell our clients it’s not
only what you say in business, it’s
how you say it. Of course, that old adage can
apply to your personal life as well. Find out how your voice can
reveal
whether you’re
"meant" for each other, or not.
Read more>
While many of us
may be worried about the size of our gut, most
GI doctors are worried about its health. Take the Core Score Quiz
to get your digestive tract, back on track.
Read more>
Congratulations
to Procter & Gamble for
winning the Publicity Club of Chicago’s prestigious Golden Trumpet Award.
The video, produced by 3D Communications, was about the company’s new
technology to purify contaminated water in the developing world.
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“Drug companies, third party payers
and regulators will continue to push to switch products to over-the-counter
status,
especially
with 15 blockbuster drugs (annual sales more than $1 billion) due
to lose patent protection through 2008.”
-Tufts Center for the Study of Drug Development,
Outlook 2004
Despite increasing pressure from all stakeholders to make prescription drugs
more accessible to consumers, the FDA approval process for an Rx-to-OTC switch
is as rigorous as ever. Most proposed switches still have to leap that critical
final hurdle in the FDA approval process: the advisory committee hearing.
In the second part of a two-part series, (click
here for Part I) a
regulatory expert from the Consumer Healthcare Products Association and a
physician-scientist
with 20 years experience at NIH offer frank advice to pharmaceutical companies
on how to prepare for the FDA advisory committee hearing. Learn how to increase
your odds of receiving a positive recommendation.
Read more>
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