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News reporting is a constant quest for quotable quotes
and sound bites.
It's reporters' language. Speak it and they will come.
Once a year, Men's Fitness Magazine features "America's Fattest Cities." It's a wildly popular piece that often generates coverage by other media.
Hours before his interview with USA Today, our client, an editor at Men's Fitness, called 3D needing messages and great sound bites. Right now.
Together, we developed three messages and three irresistible sound bites.
How irresistible?
USA Today used ALL three bites and set one of them in bold !
In the world of media coverage, that's success.
As former reporters, we'll help you craft sound bites that reporters will love and use.
We know. We'd use them ourselves. |
