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3D A∙C∙T® for Market Access and Reimbursement Communications

3D A∙C∙T® (Analysis ∙ Content Development ∙Testing) is a proprietary, step-by-step process based on analytics and outreach.

  • Develop clear messages and a compelling Value Story narrative based on credible data
  • Rigorously test your Value Story across global markets
  • Align the Value Story across markets
  • Prepare your teams to confidently deliver your Value Story and handle payer objections

"With 3D, I have my dream partner."

"They work with our most important stakeholders all over the world, on highly complex communications issues, and they get it right every time.  They are the absolute best at what they do!"

Jit Saini, MD Vice President, Oncology Global Head of Medical Affairs at Merck Serono

We do this by using tools that help:

  • Identify the growing ecosystem of stakeholders
  • Analyze your product and the market access landscape
  • Define what patients, physicians, payers, and policymakers across the globe define as value
  • Provide technology that systematically collects and shares information across your team’s functions and markets

The result: a credible Value Story that reflects what your stakeholders believe is important – so that you can justify your product’s price and maximize its access.