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As broadcast journalists, we weave pictures and words
together to bring our stories to life. And we use multi-media
to do the same for your presentations.
Our client was Kay Napier, former Vice-President of North
American Pharmaceuticals and Corporate Women's Health for
Procter and Gamble.
Kay was marketing a revolutionary new osteoporosis drug,
Actonel. She wanted to encourage minority women to take
a more proactive approach to their healthcare.
Kay had the perfect speaking opportunity - a
conference on minority women's health issues.
To heighten the emotional impact of Kay's presentation,
3D Communications' producers integrated photographs, graphics,
PowerPoint and video into Kay's talk.
The result was a presentation that engaged, entertained
and educated the audience while weaving in Actonel's benefits
in a non- commercial way.
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