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Webcasting combines the immediacy of live
television, the spontaneity and interactivity of talk radio,
the breadth and depth of print media and the ability to
target specific audiences and measure results of direct
mail.
Our client, SurfControl, was poised to
own a huge, untapped market.
The nation's healthcare industry was grappling with tough
new privacy regulations mandated by the Health Insurance
Portability and Accountability Act (HIPAA.)
3D's job: to produce a Webcast that would let customers
and resellers know that SurfControl's breakthrough software
could help companies prevent confidential records from
being released.
3D producers worked with SurfControl to:
- promote the Webcast through e-vites,
direct mail, media outreach and trade associations;
- design a registration process to transform
participants into sales leads;
- research and script the Webcast to target
audience interests;
- prepare panelists to deliver their presentations
engagingly and effectively;
- moderate the Webcast.
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